Public Relations & Social Marketing Insight
443.6K views | +2 today
Follow
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Your social media cheat sheet for perfectly sized images

Your social media cheat sheet for perfectly sized images | Public Relations & Social Marketing Insight | Scoop.it

Images are a vital element of social media. Set a photo with screwy dimensions as your profile pic or cover photo, and you've immediately set the tone all wrong.


But don't worry — we took a look at the optimum image sizes forFacebook, Twitter, Instagram, Pinterest and LinkedIn, so you can make sure your profiles and content look as good as they possibly can...

Jeff Domansky's insight:

Here's how to get your social media image sizes just right. Get the picture?

Scooped by Jeff Domansky
Scoop.it!

The Highest Converting Images to Use on Social Media Networks | Social Media Today

The Highest Converting Images to Use on Social Media Networks | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it

Too often people overlook the visual aspect of social media, which is actually a huge part of the experience. Most people report being more engaged by social networking posts that include photos. That’s because they draw attention and can spark interest in a post that otherwise would only have the support of a headline. The more engagement, the better the chance of a conversion, whether that means clicking on a link, signing up for a newsletter or buying a product.


Here are some ideas for types of images you can use to help pump up your conversion rates from social media networks....

Jeff Domansky's insight:

Useful tips for better visuals in your blogging, websites and social marketing.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Tip: What image types actually help your blog post get shared?

Tip: What image types actually help your blog post get shared? | Public Relations & Social Marketing Insight | Scoop.it

Quick Sprout recently gathered some data for image use in blog posts, which suggests, among other things, that using royalty-free images are no longer beneficial to a blog post’s success.


Neil Patel and his team did a quality job using 41 blogs from varying industries as the sample. You can also do this same study for your blog for even more relevant info.


My experience tell me these lessons will hold for most businesses....

Jeff Domansky's insight:

Forget those stock photos and check what works best for business. There are some differences. Valuable reading. 9/10

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Sick of Stock Photos? Use Memes to Liven Up Your Content. - Business 2 Community

Sick of Stock Photos? Use Memes to Liven Up Your Content. - Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it

...So even if you don’t “do” Pinterest or Instagram, your content needs to have some kind of visual element if it’s going to rack up likes and shares. This is, of course, great news if you’re naturally creative with visuals… 


But if you’re like me, it means you’re likely to be stuck with stock photography. As Seinfeld would say, “not that there’s anything wrong with that,” but when you pull up “happy-woman-at-computer.jpg” for the umpteetnth time, you start looking around for something with a little more pizazz.


Enter the meme. If you’ve never heard of memes (pronounced meemz), I guarantee you’ve seen at least one. They’re those funny images you see all over Facebook, Twitter and elsewhere on the inter-tubes with different messaging embedded. One of my favorites is the Boromir ”One Does Not Simply …” image from Lord of the Rings that I’ve included above. Look familiar?


The good news is that you don’t need Photoshop to create and share your very own memes—just an Internet connection. There are several (free) meme creation websites out there; I’m partial to memegenerator.net, which is super-easy to use...

Jeff Domansky's insight:

Good tip for better visual marketing and the suggestion of the meme generator tools is a good one. You too can create your own memes but do it judiciously or you'll just look silly and certainly not get results.

Darrin Donahoo's curator insight, November 2, 2013 2:58 PM

Here is a perfect example on how people are trying to get away from tradition advertising and using memes