Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Use Design to Elevate Your Content Marketing

Use Design to Elevate Your Content Marketing | Public Relations & Social Marketing Insight | Scoop.it
From www.ducttapemarketing.com - February 25, 2017 10:49 AM

We are a visual culture. People respond better to visual content and even process information more efficiently when presented in a visual way. With so many performance advantages, it’s clear how design can elevate written content.

 

With the convincing out of the way, let’s talk about specific ways to introduce design and visual storytelling into your content marketing strategy.

 

We all know that blog posts need images but are you using enough?

 

One of the best ways to increase the reach of your content is with the right amount of images. BuzzSumo did the math for us, and found that the right amount of images is one every 75-100 words:

 

“In a study of over one million articles, BuzzSumo looked at how many blog posts with images were shared. Then they looked at how many images, per how many words, got the best results. What they found was articles with an image once every 75-100 words got double the amount of shares of articles with fewer images.”...

Jeff Domansky's insight:

Nick Bowersox says plan your content marketing strategy, and use design and visual storytelling to differentiate your content from the competition.

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Eileen Burick's curator insight, March 21, 2017 10:11 PM
Consistent use of good design and visual storytelling will differentiate your brand, help you communicate more efficiently, and ultimately put your content in front of more potential customers.
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4 Tools to Enhance the Images in Your Content Marketing

4 Tools to Enhance the Images in Your Content Marketing | Public Relations & Social Marketing Insight | Scoop.it
From www.jeffbullas.com - December 15, 2014 9:10 PM
There’s quite a few reasons to integrate high-quality visual content in your blogs and social media posts. Not only is visual content processed much faster than the written word, but it’s much more memorable.


People retain only 20% of what they read and 10% of what they hear, but 80% of what they see.


Recent studies by the Content Marketing Institute reports that infographics and videos are still considered highly effective marketing tactics. As marketers increasingly embrace visual content, it’s become more than just a best practice to visually-stimulate your audience. It’s required to keep up, let alone stand out against your competition.


Make it your mission to ditch stock photos in the months to come, and choose to embrace custom images, collages, and high-quality creative commons-licensed pictures instead. Your blog marketing metrics will surely reflect your efforts:...

Jeff Domansky's insight:

Creating custom visuals makes for better marketing impact and ultimately, better results. I use each of these tools frequently, and they are easy to use and efficient.

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Gina Tucker's curator insight, December 16, 2014 7:50 PM

images have a HUGE impact on the readability of the content you share. Most content sharing tools will let you adjust  the images attached to your piece of content that make them as visually appealing as possible. Some bloggers tend to opt for smaller images with more text, but here at Scoop.it we believe that large and colorful images will have the biggest impact on your content. 
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Are Twitter Emojis a Growing Business Trend? (Small Business Trends)

Are Twitter Emojis a Growing Business Trend? (Small Business Trends) | Public Relations & Social Marketing Insight | Scoop.it
From www.bloglovin.com - April 2, 2016 10:20 AM

Social media has completely changed the way businesses communicate with customers. Instead of the same dry, text-filled marketing messages, businesses are finding new and interesting ways to get their messages across. One such technique is the use of Twitter emojis.


In fact, Twitter recently released some ideas for ways brands can work emojis into their Tweets. Here are some ways you can use emojis to enhance your Twitter marketing....

Jeff Domansky's insight:

Are Twitter Emojis a Growing Business Trend? Uh no. This "trend" has already left the station. And still...

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How to Create Social Media Images That Support Your Brand

How to Create Social Media Images That Support Your Brand | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediaexaminer.com - December 9, 2014 9:49 AM

Are you getting maximum results from your visual content?


Do you use fonts, colors and clever effects to make your company’s images more recognizable?


Graphics that are consistent with your company’s established image increase your audience engagement by creating familiarity.


In this article you’ll discover how to use simple design tactics to help your audience instantly associate your pictures with your brand....

Jeff Domansky's insight:

Here's how to get the maximum social marketing results with smarter visuals.

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Rebecca Lynch's curator insight, December 9, 2014 8:44 PM

An aspect of branding that is often overlooked is consistency in imaging. The same colors, fonts, and style of images should by synonymous between a customer seeing products in a store and browsing that company's Facebook page. This article points out minute details that create that consistency. Everything should connect together through common factors, such as filters or color. The layouts section is really interesting. Businesses can signal a sale by the layout of the image alone. This is a powerful technique to be noticed in today's market where people scroll through their feeds extremely quickly. Choosing images is also an important consideration. Rather than just straight promotion, companies should show their products in action and share other images that support the brand personality and product/service purpose.
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