Public Relations & Social Marketing Insight

Just take a look at your social media feeds and you’ll see that even traditionally text-based platforms like Twitter have started to look more like image-based platforms such as Instagram and Pinterest.

Why?

Because 90% of the information we receive from the world is taken in with our eyes and is stored in our great memory bank of images. It’s not for no reason that 30% of the entire brain cortex is occupied by optic nerve fibers–much more than any of the other four senses.

To aid you in your mission to become more visually literate, we will go over the basics of visual grammar and provide some exercises to help you not only train yourself to really see the visual messages around you, but also learn the tools to create them yourself....

Basically, you could have the best, most interesting and engaging written content, and it could still get lost and ignored because it looks the exact same as every other piece of content. Visual content prevents this, though. Visual content gives you free reign to customise your message, use different techniques and mediums to get your message across, it’s really an infinitely useful tool.

So, as a part of our endeavour to make the whole design process smoother, simpler and easier for you, let’s discuss 10 types of visual content you can create right now to get that attention you and your brand deserve....

The posts on this blog are typically 2,000 words long. Would you honestly read them if they were nothing but text? Sure, some of you would (and that’s amazing, thank you), but I could never blame anyone for not wanting to read a giant block of text.

This is why articles that include images get 94% more total views than articles that don’t.

Remember though, that stat is just an average. If you use images well, your traffic could increase even more.

It’s a win-win: you get more pageviews, and your readers get to enjoy reading more digestible content.

While social media isn’t the same as your blog posts, it illustrates the power of great images.

Posts on Facebook that include an image get 53% more likes than posts without an image. Additionally, they also make up 93% of the most engaging posts....

Whether you’re a creating graphics for social media or designing an invitation for an upcoming event, the application of graphic design is vast and versatile.

From font pairing and scale, to alignment and white space, the facets of the design world are complex. Let these twenty five epic design tips help you through the pits and the peaks of the creative process.

Click on the images throughout this post to create your own designs with a remix link. Happy designing!