Public Relations & Social Marketing Insight

Words are hard.

Whether you're a published author or just getting started with blogging, it's not always easy to string words together in a way that makes sense, sounds good, and makes the reader feel something.

But every marketer should be able to write -- and, more importantly, every marketer can write. It's just a matter of finding the writing environment that works best for you, expanding your vocabulary, asking for feedback (and listening to it), and practicing. 

Luckily, there are a slew of great tools you can use to help improve your writing. Check out the list below, and feel free to add the most helpful ones you use in the comment section....

Content creation is one of the most vital aspects of digital marketing – posting content that will inform, interest and amuse your online audience so that you’re one of the first places they turn to when they go online. This means creating content of a consistently good quality on a continual basis. That's a pretty tall order, even for the most imaginative of digital marketers. The biggest challenge faced by B2B content marketers is producing enough content, closely followed by producing the type of content that engages the target audience.

I listed 25 content creation ideas that business bloggers can use when they run out of ideas for attention-grabbing new content. But besides ideas you need more to create content better.

Most professionals use a toolkit of some type or another and that’s just as true for content creators. Today we’re looking at some of the most useful content creation tools that you could add to your content creation toolkit, including some tools that will help you to post some great visual content – we all know that images, GIFs and videos pack a powerful punch when it comes to getting the marketing message across....

More engagement with every image you create.

Perfect for creating social media posts, ad graphics, content marketing visuals, email images & more!

89% More Favorites (Source: Buffer)

150% More Retweets (Source: Buffer)

84% More Clicks (Source: Kiss Metrics)

Create images faster & easier than ever before. Pick a background. Add some text. No biggie....

Updating old blog content is an interesting online marketing tactic. It doesn’t require a lot of hard work - unlike creating new content from scratch - and it brings a lot of benefits to the table.

The only catch is that you need to have content that can be updated, and that your blog already has steady traffic and a decent email newsletter list. Otherwise, while you’re still free to apply this method, you might want to focus on other types of growth for your blog, such as increasing traffic and adding to your newsletter list by publishing new content.

So, the main purposes of updating older content is to increase existing traffic to your blog, to get a piece of content higher in rankings, or use tweaks in order to improve conversions....

Content promotion takes a lot of time.

In many cases, it takes longer than it does to create the content itself.

This means efficiency is key.

And to achieve efficiency, as well as consistent results from your promotion efforts, you need tools.

Tools help automate boring, repetitive tasks and give you insight into the relevant data by helping you analyze it.

Tools are what this post is all about.

I’ve put together a list of 15 tools that can help you promote content more effectively....

The main problem of most writers, including your humble narrator, is verbal intelligence. Grammar, punctuation, and stylistic mistakes can kill your content despite its awesomeness. Trust me, I know what I am talking about:

Editors don’t give a damn about your copy because, you see, they find typos (well, yes, s**t happens), awkward grammar constructions (hey, and what if it’s my awesome writing style?), poor punctuation (oh, really? does anybody still care about Oxford commas? I LOVE them, by the way), and so on.And the only thought that comes to your mind after yet another knockback. What an embarrassing fail!

With that in mind, you don’t stop improving your writing and editing skills, and looking for blogging tools to help you become a better content creator and get more clients.

To help you out, here are 10 of the best blogging tools....

Our technology and method

Using NLP (natural language processing) to turn text into data, we extract reported speech (the things people say) from the text of online news, along with the associated metadata (things like: the name of the speaker and where they work). We use this data in a variety of ways: for our article ranking, when we manage churnalism (lots of news sources use the same info), and when we display the quotes themselves to create an at-a-glance version of the news.

Why do we focus on quotes

Because we're convinced that a valuable news experience is one that includes a variety of points of view - so more quotes means more value. At Trooclick, we understand that news is the same as anything else you might invest time or money in: it should be a good value....

Whether you're a published author or just getting started with blogging, it's not always easy to string words together in a way that makes sense, sounds good, and makes the reader feel something.

But every marketer should be able to write -- and, more importantly, every marketer can write. It's just a matter of finding the writing environment that works best for you, expanding your vocabulary, asking for feedback (and listening to it), and practicing.

Luckily, there are a slew of great tools you can use to help improve your writing. Check out the list below, and feel free to add the most helpful ones you use in the comment section....

Domain names have always had an impact in the branding and SEO of online businesses. In the past, online marketers used “Exact Match Domains” or EMDs, which are domain names that are the same as a key phrase they are targeting. Although this is no longer as effective after Google’s EMD update in 2012, coming up with a domain name that’s relevant and conveys a meaningful message to your would-be visitors. Adding a keyword or two in the domain name has also shown to increase a website’s performance in ads and SERP listings.

Given that domain names cannot be changed when registered, it is essential for businesses and bloggers to plan very carefully ahead.This is one of the most important decisions you should make for your site to take off. To help you determine the perfect domain name for your site, here are five of the best tools out there you should consider using....

Every blogger will tell you that he or she has a collection of excellent tools that help them create outstanding content. Even more important, these tools are so good and easy to use that they save bloggers significant amounts of time in their content creation efforts.

It’s not a surprise that awesome content attracts more readers and boosts your blogging success. The simple rule is this: To produce the best materials you need to use the best tools.

Nevertheless, some bloggers remind me of Gollum with his “precious” – they don’t want to share their tools with others! I’m no Gollum, so I’m happy to recommend the tools I use on a daily basis to create high-impact blog content....