Public Relations & Social Marketing Insight
443.4K views | +0 today
Follow
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

What's driving the publisher pivot to video, in 5 charts (hint: ad $$$) - Digiday

What's driving the publisher pivot to video, in 5 charts (hint: ad $$$) - Digiday | Public Relations & Social Marketing Insight | Scoop.it

From legacy media companies like Fox to cannabis-themed startups, many publishers are going all-in on video.

Recent investments in video have usually come at the expense of the written word, as media companies like MTV News and Mic have laid off writers to shift to video. With ad budgets shifting to video, publishers are frantically chasing the money, spawning consternation and second-guessing throughout the media industry.

Here are five charts that summarize what’s going on.

Jeff Domansky's insight:

Dollars are driving publishers' shift to video. 

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

4 Surprisingly Simple Ways to Keep Your Blog Updated

4 Surprisingly Simple Ways to Keep Your Blog Updated | Public Relations & Social Marketing Insight | Scoop.it

What if you could, on occasion, publish content that is surprisingly easy to put together and still be incredibly useful to your readers


Today’s article will help you write blog posts faster and keep your blog updated regularly, all while keeping readers fully satisfied and addicted.Did I mention you will also establish greater authority and build impressive relationships with other bloggers in the process?


Let’s get started....

Jeff Domansky's insight:

Learn how to write blog posts faster, publish as often as you wish and keep every article incredibly useful? This post has you covered.

rodrick rajive lal's curator insight, June 18, 2016 10:57 PM
I am a blogger and I need to keep upto date. As blogging becomes even more technical and complicated, what with new templates coming in and terms like SEO, Keywords popping in, Blogging has become much more than just the content. What matters is increasing reach, packaging to make the content look attractive, and yes, consistency!
Scooped by Jeff Domansky
Scoop.it!

Blogging Trends: How to Leverage

Blogging Trends: How to Leverage | Public Relations & Social Marketing Insight | Scoop.it

Blogging may be an elder statesman when it comes to the formats content marketers have at their disposal, but that doesn’t mean the technique is ready to go the way of the dinosaur. In fact, CMI’s 2016 B2B Benchmarks, Budgets, and Trends report found that 81% of content marketers include blogging among their techniques.

 

But, as with any tactic, blogging has been impacted by many shifts in marketing best practices, consumer behaviors, and technological advances. What are the latest trends in blog creation and usage, and how do these shifts impact blogging’s role in your content marketing strategy?

 

Orbit Media’s second annual survey of 1,000 bloggers aimed to answer these questions. While Orbit Media co-founder Andy Crestodina’s own summary focuses on changes over the past year, the results also reveal some trends that gradually have been gaining momentum over a longer time. Below are some of the findings that we at CMI found to be particularly intriguing, along with some actions that we suggest to help you take full advantage of this powerful content marketing format....

Jeff Domansky's insight:

Get the highlights of what 1,000 bloggers told Orbit Media and tips to make your blog a powerful content marketing tactic.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Evolution Of Marketing: It's Not Limited To One Department Anymore - Insights

The Evolution Of Marketing: It's Not Limited To One Department Anymore - Insights | Public Relations & Social Marketing Insight | Scoop.it

Bryan Kramer once wrote, “Communication shouldn’t be complicated. It should just be genuine and simple, with the humility and understanding that we’re all multi-dimensional humans, everyone of which has spent time in both the dark and delightful parts of life.”

Content is the key to this kind of communication and your company’s fuel for building connections with these multi-dimensional humans in your network — and that stems far from a marketing-only initiative.

One of the biggest mistakes I see companies continue to make is believing that quality content should be created, distributed, and used only by the marketing team. This belief is not only false, but it’s also a dangerous mentality that dramatically limits your long-term growth.

Content Marketing Institute reported this year that almost three in four B2B marketers still don’t believe their organizations are effective at content marketing. As I’ve discussed in a previous piece on content marketing trends, we’re starting to see new strategies emerge for utilizing content and improving its effectiveness. A trending strategy that brands need to take advantage of now is the use of content by teams outside the marketing department to accomplish more goals....

Jeff Domansky's insight:

Here's a thoughtful post from Forbes about the evolution of marketing.

No comment yet.