Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to design book covers for different genres

How to design book covers for different genres | Public Relations & Social Marketing Insight | Scoop.it

A picture may be worth 1,000 words, but how do you take the 100,000 or so of them in a book and consolidate them into a single image? Book covers help readers instantly decide if a a book is meant for them. After all, a single image is a lot quicker to digest than 150+ pages of text.


So how do you make sure that a cover captures the soul of a book and intrigues the right reader to pick it off the shelf (whether physical or digital)? Start with genre. This article explores how to design book covers for different genres of literature, so when your book is judged by its cover, it’ll come up a winner....

Jeff Domansky's insight:

This article explores how to design book covers for different genres of literature, so when your book is judged by its cover, it'll come up a winner.

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89+ Book Marketing Ideas That Will Change Your Life

89+ Book Marketing Ideas That Will Change Your Life | Public Relations & Social Marketing Insight | Scoop.it

Fresh out of ideas on how to help your writing take off? You’re in luck. We’ve compiled a list of 89 book marketing ideas that will change your life, build your brand, and sell your book. There’s something for everyone on the list. Best of all, the list is free....

Jeff Domansky's insight:

Author Media compiled a list of 89+ book marketing ideas that will build your brand and sell your book.

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How Successful Authors Use Social Media: 23 Content Ideas

How Successful Authors Use Social Media: 23 Content Ideas | Public Relations & Social Marketing Insight | Scoop.it

How do successful authors engage their fans on social media? And what can authors post on social media besides links to their own books?

Below you’ll find 23 ideas, along with examples from successful authors. Many of these tactics can help promote a book, but in more creative and engaging ways than simply posting a link to a book’s retailer page.

Publishers and agents, this post is written for authors. We encourage you to share it with your authors to help them build more engaging profiles.

Authors, we hope hope you find the list useful — and please share your great ideas in the comments!...

Jeff Domansky's insight:

Valuable and easy to implement social and content marketing ideas for authors. Recommended reading for authors and. 9/10

donhornsby's curator insight, June 8, 2016 10:30 AM
(From the article): To drive exposure for a book, create an image of a notable, inspiring, or funny quote from the book. You can use tools like Canva or Designfeed to easily turn quotes into eye-catching images.
rodrick rajive lal's curator insight, June 9, 2016 9:02 AM
I am an author with three published titles, and the fourth one coming up soon. All I can say is that Social Media has been a big help to me in promoting my books. The article gives authors some valuable tips on how to use social media to help promote one's books! Happy reading!
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From Rejected to a Blog to a NYT Bestselling Author to the Oscars

From Rejected to a Blog to a NYT Bestselling Author to the Oscars | Public Relations & Social Marketing Insight | Scoop.it

Last night, Julianne Moore won the best actress Oscarfor her role as a university professor whose descent into dementia due to early-onset Alzheimer’s Disease was portrayed in the filmStill Alice.


The amazing backstory behind the award is that all the big publishing houses had rejected Lisa Genova, the author of the novel Still Alicefrom which the movie was based....

Jeff Domansky's insight:

Inspiring story about an author who wouldn't quit.

Luke Topping's curator insight, February 25, 2015 3:14 PM

Inspirational - Hard work and a strong digital presence paid off

Chandran's curator insight, February 25, 2015 6:48 PM

Decent movie. Amazing acting

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8 Formatting Tips for Creating the Perfect Book Design

8 Formatting Tips for Creating the Perfect Book Design | Public Relations & Social Marketing Insight | Scoop.it

Page design is a fine art, but don’t despair. Even if you aren’t a professional designer, there are simple things you can do to make your pages look more polished.


Pull any bestseller or classic off your shelf and you’ll see all of the following principles brought into play. Use them yourself, and your book will belong with the best....

Jeff Domansky's insight:

Publishing your first novel but not a book layout guru? Eight tips to help you design and format your first novel.

María Dolores Díaz Noguera's curator insight, October 14, 2014 1:38 PM

8 Formatiing Tips for Creating the Perfect Book Design

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Are Kids and Teens in the U.K. and U.S. Reading for Fun?

Are Kids and Teens in the U.K. and U.S. Reading for Fun? | Public Relations & Social Marketing Insight | Scoop.it

In the U.K. study in 2015, nearly two-thirds of children aged 0-17s read (or were read to) for pleasure on a weekly basis, with two in five doing so daily, and nearly all doing so at least sometimes. However, the proportion of kids 0-17 reading weekly had fallen by 1% point year-over-year since 2014 and was 7% points lower than in 2012. The decrease was seen among girls as well as boys and was most marked among kids aged 3-10, dropping the most for boys aged 8-10. 


For the first time in 2016, the annual U.S. survey also looked at the proportion of children reading (or being read to) for pleasure. On a daily basis, just over half of those aged 0-12 and only one in five teens were doing so, but an encouraging 82% of children read on a weekly basis and nearly half of all teens. In fact, on a weekly basis, reading was the third most popular activity for 0-12 year olds (with watching TV at number one). For teens, reading as a leisure activity was in 11th place, well behind such activities as social networking, watching YouTube, watching TV, playing games on smartphones/tablets and playing games online or on a console.


Despite the ubiquity of digital reading devices (over 80% of American children have access to a smartphone and/or computer in their household, and over half have access to a tablet device), only around one in five 0-17 year olds in the U.S. are currently using smartphones for e-reading, with a third of 0-12s and two in five teens e-reading on tablets. The U.K. saw similar levels of e-reading in 2015, with 14% of 0-17s using a smartphone and 31% using a tablet—despite much higher proportions (79%) having tablet access in the U.K. than in the U.S....

Jeff Domansky's insight:

From TV and video games to movies and music, kids today have a lot of entertainment at their fingertips and a growing number of devices they can use to connect anytime anywhere. But what about one of the oldest forms of entertainment—the book? According to Nielsen research, there's challenges and hope.

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20 Creative Book Cover Designs to Inspire Your Next Project

20 Creative Book Cover Designs to Inspire Your Next Project | Public Relations & Social Marketing Insight | Scoop.it

Book covers can teach us a lot about condensing complex ideas into simple designs that attract consumers and sell products. The best covers manage to give book browsers an idea of the book's plot, tone, themes, and genre, all without revealing too much. 


To inspire your next design project, we've compiled a list of 20 beautifully designed books that beg to be judged by their covers....

Jeff Domansky's insight:

Get inspired by this collection of truly creative book covers by talented designers.

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Amazon, Ebooks and the Lack of Innovation | Digital Book World

Amazon, Ebooks and the Lack of Innovation | Digital Book World | Public Relations & Social Marketing Insight | Scoop.it

It’s 2016. We are landing rockets on floating platforms in the ocean. Engineers are developing high-speed transportation systems in which pressured capsules ride on air cushions facilitated by linear induction motors. A network of high-altitude Wi-Fi balloons is being designed to float on the edge of space so that everyone on the planet can connect to the Internet.

And ebooks turn pages.

What happened to the exciting digital future of ebooks?

As the leader in the digital book space, Amazon is doing very little to innovate around ebooks. Last week, ZDNet ran a series of articles titled “Why Amazon is the king of innovation.” As it pertains to Prime, drone delivery, and Amazon Web Services, Amazon is exceptionally innovative. Arguably the best. But finding one ebook in a vast digital store and reading it on an e-ink device is archaic compared to Amazon’s other initiatives. “It reads in the sunlight” is about as innovative as “It’s called a fax machine.”

Why are our friends in Seattle so slow when it comes to the future of reading?...

Jeff Domansky's insight:

This is an interesting and thoughtful post about the need for innovation in book publishing and e-books especially.

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The Real Costs of Self-Publishing a Book | Mediashift

The Real Costs of Self-Publishing a Book | Mediashift | Public Relations & Social Marketing Insight | Scoop.it

At every writers conference or self-publishing panel the question that almost always inevitably comes up is: “How much will self-publishing really cost me?”


Because the book publishing industry is one of the last industries to go digital, it’s going through a quick transition. As a result of this shift, authors no longer need to go through the traditional gatekeepers to publish high-quality books and are instead moving toward self-publishing. Launching a book is like launching a startup. Putting together a quality book involves not just writing it, but getting it edited, then formatted, designing a cover, and having a marketing strategy around it.


Below, I break down the costs of how much professional services will cost you for a high-quality book....

Jeff Domansky's insight:

Terrific guide to self publishing and some of the costs that you may incur if you're serious or can't do it yourself.

Marco Favero's curator insight, January 6, 2015 6:29 PM

aggiungi la tua intuizione ...

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The Secret Formula to Creating a Bestselling Book

The Secret Formula to Creating a Bestselling Book | Public Relations & Social Marketing Insight | Scoop.it

Writing a book is one thing, promoting it is a whole different animal. But what if you could, right out of the gate, knowexactly what to do to create an outstanding, well-received bookthat was promoted in such a way that it sold better than you expected? Sound like a dream?


Well, certainly nothing is without risk but in working and speaking with thousands of authors, I have found that there are certain things that work every time – and others that don’t.There is a formula for success,and though varying degrees of it may be modified to better serve your audience and genre, most of the things that propel books to success are the same across the board....

Jeff Domansky's insight:

Writing the book is half the battle. Promotion is the other critical half.

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