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Scoop.it!
In case you haven't already heard, bots are the new black.
Seriously. The new strategy of providing 1:1, instantaneous assistance to users and customers is proving successful for brands across industries. And although we've rounded up AI and bot use cases for you as they relate to productivity and marketing, we wanted to round up other cool ones, too -- that anyone can use, even for fun.
So read on to learn about a few neat bots we've enjoyed using so far this year... 
Philippe Coll's curator insight,
September 26, 2017 6:53 AM
Pancho est vraiment cool, je confirme. Kayak travel complètement nul, affligeant même. Dominos pizza est déjà un cas d'école et Resistbot une belle idée à copier.
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Advertising spending should increase by 10% or more this year, but a study released Wednesday by the Association of National Advertisers (ANA) and White Ops estimates the economic losses due to bot fraud at $6.5 billion globally in 2017 -- down 10% from the $7.2 billion reported in 2016.
Jeff Domansky's insight:
Bot fraud was worth a staggering $7.2 billion in 2016, though it is expected to drop to 6.5 billion in 2017.
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A planning editor with the Fort Collins Coloradoan is experimenting with bot technology and it’s taught her that it doesn’t require a team of technologists. Jennifer Hefty says it doesn’t even require HTML coding experience. Relying on research, a free bot interface and resources already in the newsroom, Hefty built and launched her first bot, dubbed Elexi, prior to the November 2016 elections to provide audiences with the necessary information to become more informed voters. Hefty was inspired to bring the technology to her newsroom after learning more about bots at the Online News Association annual conference in September 2016. With positive feedback from the first experiment, she’s getting ready to launch her next bot experiment....
Jeff Domansky's insight:
Fascinating case study on bots and journalism. Recommended reading! 9/10
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The annual Imperva Incapsula Bot Traffic Report, now in its fifth year, is an ongoing statistical study of the bot traffic landscape. For our latest report we examined 16.7+ billion visits to 100,000 randomly-selected domains on the Incapsula network to tackle the following questions:
The answers to these questions are found in the infographic below. In the accompanying commentary we take a closer look at some of the macro trends, as reflected in the activity of the most active bot archetypes.
Jeff Domansky's insight:
this is a fascinating and frightening report ob bots and search engine traffic
Maria Cattini's curator insight,
February 1, 2017 2:20 PM
this is a fascinating and frightening report ob bots and search engine traffic
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Robin Good writes: Botpages is a crowdsourced directory of bots. Bots are apps that can carry out automated tasks for you unatteded. The directory is organized into categories and there is a search facility that allows to rapidly find anything you may be looking for. Registered users can submit new bots for review and addition to the directory. 100% free. My comment: Superuseful resource to find the perfect bot for your need. Try it out now: https://www.botpages.com...
Jeff Domansky's insight:
Search the world's largest open bot directory to find just the bot you need. You do need a bot don't you?
xavyconnect's curator insight,
August 7, 2016 6:17 AM
Let's get started and take advantage!
xavyconnect.com |
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Ahead of us, there are two roads: A future based on artificial intelligence, building toward a real understanding of what a person is saying, then generating the right response. This is hard to do with a high degree of accuracy, and leads to all sorts of potentially creepy sci-fi futures. A future of controllable, scripted responses to a fixed set of commands. These bots may be full of personality and generate complex scripts, but their understanding is basic, and they can’t guarantee a nuanced response. Choosing the right road means choosing the right way to understand the other side of the conversation. To what degree should a bot anticipate what’s happening on the other side of the wall?...
Jeff Domansky's insight:
Chatbots don’t need to bother with human niceties. Intercom’s Elizabeth McGuane makes a case for erring on the side of silence.
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Since Facebook and Kik debuted their chatbot channels last year, thousands of bots have been built by brands, media companies and developers on the platforms, with more expected in 2017. (Just last week, Facebook unveiled its Messenger 2.0, with brands like Subway, Aeromexico and Food Network coming onboard.) However, while bots might seem like just another extension on social media, there is still a lot to figure out in terms of performance and measurement. And just like the early days of social media, understanding what clicks and what doesn’t is still a work in progress. “When we were creating chatbots and thinking about it as a new medium, we wanted to go back to the drawing board to assess how these things should be measured,” said Kik product manager Laura Newton. “Although bots are still a niche product and aren’t super widespread, they cover a vast variety of use cases and we think they need to be treated different.”...
Jeff Domansky's insight:
Adweek got tips for creating, executing and measuring chatbots straight from the pros.
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USA TODAY LAST WEEK REPORTED that Facebook was breaking up an “extensive fake account scam” targeting publisher pages with false “likes.” The ruse apparently was intended to yield the scammers more friends they could later spam, and USA Today added that it was “among the publishers impacted.” Not included in its report was the fact the news organization was the central target of the scam, which decimated USA Today’s topline Facebook metrics. Whereas some other major outlets saw follower counts dip by hundreds of thousands of “likes” following Facebook’s bot purge, USA Today’s main page lost an estimated 5.8 million such followers between April 13 and April 15, according to CrowdTangle data. It slashed the page’s following by more than a third, and it came in addition to massive decreases in “likes” at other USA Today-affiliated pages, such as USA Today Sports. Taken together, the Virginia-based news organization saw its collective Facebook follower total plummet by nearly 12 million essentially overnight. The army of fake accounts was more than double the number of “likes” on The Washington Post’s main page....
Jeff Domansky's insight:
But the bots really liked me, they did...
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Donald Trump is more popular than Hillary Clinton on Twitter -- with both humans and machines.University researchers who track political activity on Twitter have found that traffic on pro-Trump hashtags was twice as high as pro-Clinton hashtags during the first presidential debate.
But the team of academics, led by Oxford University professor Philip Howard, also found that 33% of pro-Trump traffic was driven by bots and highly automated accounts, compared to 22% for Clinton.
Bots are automated social media accounts that interact with other users. Some are able to answer basic questions and serve a customer service function, but they can also be used to spam and harass people....
Jeff Domansky's insight:
A third of pro-Trump Twitter traffic during the presidential debate was driven by bots, compared to one fifth of the pro-Clinton traffic.
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You might assume that all web traffic is generated by actual people browsing the internet, but actually you would be wrong. In fact, statistically the human race is now a minority on the internet. Does this mean your pets are browsing the internet while you’re asleep? No! What it does mean is that now a days, bots are generating more internet traffic than humans. Many people assume that bots are only around for negative reasons and get worried when they realise that over 60% of traffic online is created by bots. It is important to realise that online bots exist for all sorts of reasons – for search engine crawling for example....
Jeff Domansky's insight:
Jenny Cortez looks at the impact of bots on social marketing and Internet traffic.
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Here's a list of the coolest bots of 2017 you need to try.