Bot Traffic Report 2016 | Public Relations & Social Marketing Insight | Scoop.it

The annual Imperva Incapsula Bot Traffic Report, now in its fifth year, is an ongoing statistical study of the bot traffic landscape. For our latest report we examined 16.7+ billion visits to 100,000 randomly-selected domains on the Incapsula network to tackle the following questions:

  • How much website traffic is generated by bots?
  • How are bad bots used in cyberattacks?
  • What drives good bot visits to various websites and services?
  • Which are the most active bad and good bots?

 

The answers to these questions are found in the infographic below. In the accompanying commentary we take a closer look at some of the macro trends, as reflected in the activity of the most active bot archetypes.