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You might assume that all web traffic is generated by actual people browsing the internet, but actually you would be wrong. In fact, statistically the human race is now a minority on the internet.
Does this mean your pets are browsing the internet while you’re asleep? No! What it does mean is that now a days, bots are generating more internet traffic than humans.
Many people assume that bots are only around for negative reasons and get worried when they realise that over 60% of traffic online is created by bots. It is important to realise that online bots exist for all sorts of reasons – for search engine crawling for example....
Jenny Cortez looks at the impact of bots on social marketing and Internet traffic.