Public Relations & Social Marketing Insight

Every day I get nonsensical pitches asking me to become a brand advocate and write about a brand, watch a demo for a brand, or accept a guest post (about auto glass tinting, tanning beds, accounting software?). I guess it’s predictable … like anything in business, when people find a good thing, everybody piles on.

But what dismays me is that even many great companies are doing this all wrong. Like any consumer, I form relationships with my favorite products almost as if they were my friends. This notion seems to be lost on most people tapping into influence marketing.

So sitting in the seat of a company marketing executive trying to get my attention, here is what I would do. This is a personal post. I am only speaking for myself. But I think these general themes probably also apply to many other “Citizen Influencers” who have a powerful online voice.

Here is your game plan for getting your product mentioned on my blog (and speeches and classes and podcasts)....