Public Relations & Social Marketing Insight
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Swarovskis WordofMouth Strategy Sparkles

Swarovskis WordofMouth Strategy Sparkles | Public Relations & Social Marketing Insight | Scoop.it
From www.dmnews.com - February 4, 2016 12:00 PM

The benefits of combining word of mouth and digital interactions are crystal clear to marketers at Swarovski—especially when it comes to driving in-store purchases.


“Word of mouth, we're finding, is actually more and more important every time we do an event,” says Robin McCall, marketing manager for Swarovski Crystal Society, a community that customers can join to attend the company's private events, as well as receive free gifts and exclusive rewards. “But if you're not having the people who are your fans and your advocates speak for you, it's that much harder to be successful.”...

Jeff Domansky's insight:

Marketers say the lesson of a revamped strategy is crystal clear: tap into digital advocacy.

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How Brand Influencers And Brand Ambassadors Are Different

How Brand Influencers And Brand Ambassadors Are Different | Public Relations & Social Marketing Insight | Scoop.it
From www.steamfeed.com - September 22, 2014 1:29 AM

Brand Influencers and Brand Ambassadors are not the same thing! Here's how to identify them as well as how to use them in your influencer marketing.


So how can marketers make sure that their message is the one to get heard and absorbed?Marketers have realized that there is a better chance that their message will be picked up and acted on if it has more credibility than a conventional advertisement's. They have understood that cynicism among customers can be overcome when, for example, family and friends recommend a product for use.


This knowledge, and the might of social media, can be used to market products indirectly to potential consumers. By encouraging influential people to talk about products and recommend them, marketers quickly score a unique advantage over their competitors....

Jeff Domansky's insight:

Useful distinction between brand ambassadors and brand influencers.

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The secret to getting me to become your brand advocate | Mark Schaefer

The secret to getting me to become your brand advocate | Mark Schaefer | Public Relations & Social Marketing Insight | Scoop.it
From www.businessesgrow.com - October 13, 2014 9:30 AM

Every day I get nonsensical pitches asking me to become a brand advocate and write about a brand, watch a demo for a brand, or accept a guest post (about auto glass tinting, tanning beds, accounting software?). I guess it’s predictable … like anything in business, when people find a good thing, everybody piles on.


But what dismays me is that even many great companies are doing this all wrong. Like any consumer, I form relationships with my favorite products almost as if they were my friends. This notion seems to be lost on most people tapping into influence marketing.


So sitting in the seat of a company marketing executive trying to get my attention, here is what I would do. This is a personal post. I am only speaking for myself. But I think these general themes probably also apply to many other “Citizen Influencers” who have a powerful online voice.


Here is your game plan for getting your product mentioned on my blog (and speeches and classes and podcasts)....

Jeff Domansky's insight:

Mark Schaefer says influence marketing has become shrill and annoying. He shares a plan for developing a true brand advocate relationship. Thoughtful reading.  9/10

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