Public Relations & Social Marketing Insight

The recent United and Pepsi social media firestorms are still captivating the media's undivided attention. It’s no surprise that the online perpetuation of these real-life events is the prime topic of conversation for marketers across all industries (not just airlines and soft drinks). 

Both brand blunders have sparked a burning question that’s occupying my mindspace, and it doesn’t have to do with brand reputation. “Does anyone even care?”

Brands have one purpose, selling products and services to the consumers of the world. So unless social backlash and media scrutiny are causing a serious decline in sales numbers, are there any actual consequences?...