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Scoop.it!
The Emmys are on, and despite the prospect of sinking ratings due to the event being held on a Monday, brands are out in full force. We run down the best and the worst real-time marketing, recognizing both off-the-cuff remarks as well as those, like Mercedes-Benz’s, that were days and maybe even months in the making.... 
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Scoop.it!
If you follow any sort of social media news outlets, you’ve probably heard that Chiptole’s Twitter account was “hacked” today. Around 12 p.m. MDT the Mexican grill’s Twitter account suddenly got slammed with Tweets that looked like your grandparents trying to use Google. But did their account really get hacked? Take a look at the following tweets from this “hacker”...
Jeff Domansky's insight:
Marketing case study: innovative the first time but not very repeatable.
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And the Emmy social marketing winners were...