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What is the 'best' consumer brand of 2013? Depends how you measure it....
The research reports that being perceived as a simpler brand results in higher customer retention and recommendation rates. 75% of people said when they perceived a brand to be simple, they would recommend that brand to family and friends.
The report also argues that customers are willing to pay a premium for simpler experiences with companies.
Providing simple, clear messages brands also create a better workplace for employees, encouraging innovation and creativity. Results showed 51.2% of respondents employed by ‘simple’ companies believe they are rewarded for being innovative, compared to just 6% at complex companies...
This Simplicity Index is a fascinating research report that contradicts some earlier brand research but also provides excellent guidelines for content marketingmarketing, product and brànd success.