Your new post is loading...
Content and commerce have always had a symbiotic relationship that many traditional content providers tried to separate. The wall between editorial and business, otherwise known as the separation of church and state, is and always has contained back doors and windows in which compromises are made.
The slow adoption of all that the digital revolution has to offer – curation, aggregation, social, and automation – has also hobbled many traditional content providers. Depressed revenues, layoffs and shrinking bully pulpits are the results of an industry that doesn’t quite know how to monetize content beyond selling advertising space. Today’s successful digital companies know to blend content and commerce so that the content is compelling and, frankly, still sells stuff....
