“We Want to Retire the Press Release”: An Interview with GE’s Tomas Kellner | Public Relations & Social Marketing Insight | Scoop.it
From contently.com - August 3, 2013 10:07 AM

What's working for GE is a blend of curation, content marketing, reputation and journalism...


Tomas Kellner, a former journalist now employed as managing editor of GE’s blog GE Reports, talks to The Strategist about what its editorial strategy looks like and how the company envisions success...