Public Relations & Social Marketing Insight

A recent article from Harvard Business Review entitled “Marketing Is Dead, and Loyalty Killed It” states: “For most people, the word “marketing” summons up a single-minded focus on selling products – a one-sided endeavor.

But one-sided doesn’t work in a world where social media has given consumers a megaphone just as powerful as that of traditional marketers. Instead, there is loyalty, which requires communicating brand values that people want to be affiliated with.”...