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Scoop.it!
One of the biggest challenges of a new branding project is ensuring your design is consistent across all platforms, touch points and territories. The worst mistake you can make is to create a brand that is impossible and impractical for the client to implement and use. So how do you do create the perfect branding in an increasingly complex world? Here are five tips from leading designers…... 
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Scoop.it!
When analyzing branding communities we hear a lot of analysis focusing on the brand. This post examines the consumer’s motivations to follow brands on different social media platforms and their expectations when they join these branding communities. How Consumers Use Branding Communities on Social Media Platforms Consumers use branding communities to engage with brands. Consumers use branding communities first to share their opinions about a certain brand. Since most brands now actively respond to individual comments, there is mutual engagement between the brand and the consumer. Second, consumers “like” social media platforms such as the Facebook pages of these brands because wait for it, they actually buy and use their products. This is one of the most important factors because this is part of what motivates a consumer to join a branding community....
Jeff Domansky's insight:
Brand managers need to understand why consumers follow them in social media. "What's in it for me?" would capture it.
Florencelii's curator insight,
September 26, 2013 2:19 PM
Social media becoming like a trend of marketing. Marketers used social network such as Facebook to engage with their customer. The customer gets to inform the news of the brand through the page and also leave comments on it. The Brands sometimes also provides discounts or voucher online to the people who liked their page. These are the great ways for gaining attentions of the customer and building loyalty.
Irene Laulu's curator insight,
July 31, 2014 8:47 PM
Brand Parity. The brand parity is not differentiated from its competition, so that consumers develop no brand preference and buy on price which means they choose the cheapest price but not the quality. Some customers prefer the price no matter what condition the brand is but some people they prefer to the brand. For example Facebook is the most popular social media or brand nowadays how people use this website to communicate with their families and friends. Business use Facebook as their way to advertise their product or services. This is also the cheapest way to communicate with other customers or business.
This relate to one of the communication barriers "Noise" Social media ‘noise’ is at an all time high, your customers will be actively having to filter out this noise, deciding what they choose to pay attention to. As Facebook become more popular brand in the world this can motivate other customers that haven't been on Facebook yet.
Brand should be positioned so that the target audience will perceive it as different from other brands for example twitter, skype etc. However the brand can tells the customers how the quality of the product and kind of services that each company try to advertise especially online.
My perspective is that Brand is very important because if I am willing to pay more for what I perceive is a valuable benefit.
@Ashleigh Ali
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Scoop.it!
Brand engagement, much like a distinguished jurist once said about pornography, is easy to recognize but hard to define. Marketers have been talking about it for a long time, but nobody can really say what it is. I think that’s because when people speak about definitions in marketing circles, what they really mean is metrics. Engagement comes in many forms and simply doesn’t doesn’t lend itself to simple quantitative measures. What it does represent is a value exchange. Consumers engage with a brand they see as providing superior value. That has been, historically, derived mainly through product performance. More recently, however, marketers have been able to provide superior value in creative ways that go beyond product specifications. And that, is where it gets really interesting....
Jeff Domansky's insight:
Real brands exchange value with consumers...
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How to make sure your branding is consistent across different touch points, platforms and territories.