Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The who’s who of who’s running social media for America’s top companies

The who’s who of who’s running social media for America’s top companies | Public Relations & Social Marketing Insight | Scoop.it
From www.arikhanson.com - September 20, 2013 1:12 PM

...showcase–those who are doing the hard work to integrate social media into some of America’s bigger companies. And then I got to thinking–there really is no list of these people anywhere.


Oh sure, there are Twitter lists here and there. Jeremiah Owyang has his list of social media new hires (and the last time he posted it was April 7). But, I really haven’t seen a good list of corporate social media leaders anywhere.


Probably with good reason. These folks are in high demand. Any such list would be pretty valuable to recruiters and agencies/companies (insert Arik evil laugh here). So, I thought, why not create one? Or, at least START to create one.

Jeff Domansky's insight:

Who's on first... in social media...Great list from @ArikHansen and lots more potential follows in comments.

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Branding Communities: A Consumer’s Perspective - Business 2 Community

Branding Communities: A Consumer’s Perspective - Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - July 3, 2013 2:47 AM

When analyzing branding communities we hear a lot of analysis focusing on the brand. This post examines the consumer’s motivations to follow brands on different social media platforms and their expectations when they join these branding communities.


How Consumers Use Branding Communities on Social Media Platforms


Consumers use branding communities to engage with brands. Consumers use branding communities first to share their opinions about a certain brand. Since most brands now actively respond to individual comments, there is mutual engagement between the brand and the consumer. Second, consumers “like” social media platforms such as the Facebook pages of these brands because wait for it, they actually buy and use their products. This is one of the most important factors because this is part of what motivates a consumer to join a branding community....

Jeff Domansky's insight:

Brand managers need to understand why consumers follow them in social media. "What's in it for me?" would capture it.

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Gibson Zhou's comment, August 22, 2013 8:15 PM
good think article.
Florencelii's curator insight, September 26, 2013 2:19 PM

 

Social media becoming like a trend of marketing. Marketers used social network such as Facebook to engage with their customer. The customer gets to inform the news of the brand through the page and also leave comments on it. The Brands sometimes also provides discounts or voucher online to the people who liked their page. These are the great ways for gaining attentions of the customer and building loyalty.


I like this article of how it shows real facts with statistic support; it makes the content more convincing. It shows that most of the consumer trusts the words of mouth of their friends and family more than the message of the brands like advertising and email.
Irene Laulu's curator insight, July 31, 2014 8:47 PM

Brand Parity.

The brand parity is not differentiated from its competition, so that consumers develop no brand preference and buy on price which means they choose the cheapest price but not the quality. Some customers prefer the price no matter what condition the brand is but some people they prefer to the brand.  For example Facebook is the most popular social media or brand nowadays how people use this website to communicate with their families and friends. Business use Facebook as their way to advertise their product or services. This is also the cheapest way to communicate with other customers or business.

 

This relate to one of the communication barriers "Noise" Social media ‘noise’ is at an all time high,  your customers will be actively having to filter out this noise, deciding what they choose to pay attention to. As Facebook become more popular brand in the world this can motivate other customers that haven't been on Facebook yet.

 

Brand should be positioned so that the target audience will perceive it as different from other brands for example twitter, skype etc. However the brand can tells the customers how the quality of the product and kind of services that each company try to advertise especially online.

 

My perspective is that Brand is very important because if I am willing to pay more for what I perceive is a valuable benefit.

 

@Ashleigh Ali

 

 

 
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Three Emerging Behaviors That Are Reshaping Branding | Wired Design | Wired.com

Three Emerging Behaviors That Are Reshaping Branding | Wired Design | Wired.com | Public Relations & Social Marketing Insight | Scoop.it
From www.wired.com - September 17, 2013 3:39 AM

It’s not an earth-shattering insight that consumers are getting smarter and more skeptical of being sold to. But Wolff Olins and Flamingo’s report does offer some reasonable strategies for adjusting to today’s realities. If you’re still spending all your energy on thinking of ways to pitch and package, you’re in trouble. If you’re thinking of your brand as a static thing, set in stone, you’re behind the times.


The challenge for companies today is coming up with a fair exchange for consumers–one that could involve simple, honest utility, like Ikea, or a more altruistic mission, like Tom’s Shoes, or a broader engagement with the marketplace, like Faber and its academy. No matter what it looks like, if consumers think you’re being honest about the offer, they’ll come to you....

Jeff Domansky's insight:

How can companies thrive in the era of the fair exchange? Here are the three key consumer behaviors Wolff Olins thinks brands can't ignore.

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Issues with Managing a Brand in the Age of New Media

Issues with Managing a Brand in the Age of New Media | Public Relations & Social Marketing Insight | Scoop.it
From www.steamfeed.com - May 24, 2013 9:27 AM

It is no longer all fun and games. A few years back it used to be a lot easier to build and manage a social following or maintain a brand’s online presence. A good old portfolio website and a Facebook brand page with a few hundred fans was all you needed. Now, you need a strategy, a plan, a manager and of course an ‘oh, crap what just happened’ plan.

 

While on the surface it might seem easier than ever to manage a brand, I want you to consider the contrarian take that it is in fact more difficult to manage a brand in the age of new media. Why? Ponder and please comment on these 4 points...

Jeff Domansky's insight:

Do you agree brand management is tougher in the digital era?

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