Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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7 Ways to Create a "Likeable" Brand on Social Media

7 Ways to Create a "Likeable" Brand on Social Media | Public Relations & Social Marketing Insight | Scoop.it
From curatti.com - May 6, 2017 11:58 PM

According to Wordstream, over 50 million businesses use Facebook Business Pages with 2 million of them using Facebook for advertising in the US (2016). Instagram, on the other hand, earns $595 million in mobile ad revenue per year.


These stats just show the huge potential of social media marketing and its impact on increasing sales. Most marketers just lack understanding on how to achieve positive results. Social media helps build brand awareness and engage their audience outside of their company website.


Data shows that more than 56% of online adults using more than one social media platform. Thus, the competition to gain the attention of the audience is hard. According to Social Media Examiner’s 2016 Industry Report, “40% of marketers say social media marketing has gotten more difficult for them in the last 12 months.”


Despite the tough competition for attention, a huge audience pool is there just waiting to be wowed. Studies suggest that 59% of Americans with social media accounts think that customer service through social media has made it easier to get questions answered and issues resolved. People will follow your brand when they “like” what you offer. These may come in the form of discounts and special promotions, entertaining content, or customer service.


People will follow your brand when they “like” what you offer. Here are 7 Brand Management tips to help you along the way....


Via janlgordon
Jeff Domansky's insight:

Good post on what makes a brand shareable on social media

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janlgordon's curator insight, May 4, 2017 10:09 PM

I selected this article from Curatti written by Farid Gasim because it provides information on how to build more brand awareness on social media.

 

The more likable you are by your audience the better chance you will increase visibility.

 

Win Favor With Your Social Media Community

 

Despite a lot of competition there is an audience in your niche just waiting to be "wowed" by your brand. I agree that adding value to their lives can help bring in more loyal followers.

 

Gasim goes over how to achieve favorable influence with your target market on social media.

 

Here's what caught my attention:

 

  • Leave traditional sales language at the door. People typically use social media to connect, gather information, and find answers to their needs.

 

  • Communicate with your audience rather than just giving out information. Ask them engaging questions to get the conversation going.

 

  • Use negative feedback as an opportunity to show your community that your brand cares. They will see that you have both humility and understanding, which can go a long way.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/NUp530brS37

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Sagar Bhardwaj's curator insight, May 7, 2017 12:59 AM
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Everett Bowes's curator insight, May 11, 2017 12:44 PM

Good post on what makes a brand shareable on social media
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Brand Loyalty and Brand Affinity: What’s The Difference?

Brand Loyalty and Brand Affinity: What’s The Difference? | Public Relations & Social Marketing Insight | Scoop.it
From www.qcalliance.org - October 10, 2013 11:23 AM

...What if you could forge a stronger, more emotional tie with that customer? That’s where brand affinity comes in. When you achieve brand affinity, it means your customer has made an emotional connection with your brand. Think of Apple, for example. People wait in line hours for iPhones. Many Apple fans won’t buy any tech gadgets except Apple products. And they’re vocal about them, too. In this instance, consumers aren’t just passionate about a certain product — they’re aspiring to a lifestyle that they think a particular brand represents.


Another example? Alaska Airlines, which consistently rates highly with people who haven’t flown with them because of endorsements of those who do. Or FedEx, which used social media to tell the story of how they helped to transport turtle eggs after the BP oil spill in the Gulf of Mexico, something that forged a strong emotional connection between FedEx and consumers.


Building Brand Affinity

Building brand affinity with your consumers is certainly possible, but it’s important to realize that achieving it takes some strategy and planning and it’s not something that can be forced or manufactured....

Jeff Domansky's insight:

It will take a strategy to go from brand loyalty to brand affinity but the results will be worth it.

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nicole ferrara's curator insight, October 13, 2013 5:28 PM

Social media can be a valuable tool in trying to build brand affinity, by getting eyes on brand endorsements. Social media is less helpful when considering brand loyalty, because people are stringent in their conventions. 
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CIO White Paper: Boosting Brand Value with Social Media

CIO White Paper: Boosting Brand Value with Social Media | Public Relations & Social Marketing Insight | Scoop.it
From ciowhitepapers.com - March 24, 2014 3:08 AM

As opportunities for dynamic dialogue between business and consumer have multiplied exponentially, organizations are pushing to find ways to engage and elevate their associative value. Brands that get it right go beyond appealing to material needs; they transcend the superficial back-and-forth to engage with audiences not just around what people seek in a material sense, but on a deeper and more personal level....

Jeff Domansky's insight:

Free white paper from CIO magazine is valuable reading for branding, marketing and business. Key takeaway? Digital business needs to move from meeting the "I want" to meeting the "I am" needs of customers.

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Real-Time Social Media Marketing Process Doesn’t Need To Be A Paradox | Business 2 Community

Real-Time Social Media Marketing Process Doesn’t Need To Be A Paradox | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - April 29, 2013 10:02 AM

Real-time social media marketing can be incredibly powerful as it adds elements of context and relevance to your social media content and audience interactions. The challenge for many organizations is that existing processes can stand in the way of engaging and interacting with audiences in a timely manner.

 

Process by its nature takes time, and virtually strips organizations of being able to act in real-time. Opportunity identification, legal reviews, running approvals up the ladder, creative ideation, risk assessment, production, organizing and rallying a team to create content are a few of the factors that can grind execution of the best intentions to a halt. All of these components are important, but to capitalize on real-time opportunities on social media, certain planning and preparation will need to be in place. Also, in some cases, concessions or modifications might need to be made to your organization’s regular processes.

 

Following are a few suggestions and ideas for how you can prepare your organization to be equipped engage in real-time on social media:...

Jeff Domansky's insight:

This explains "real-time" social media marketing well and has excellent advice about how to be prepared to maximize it'simpact.

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