Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Chevron gets brandjacked without writing a word

Chevron gets brandjacked without writing a word | Public Relations & Social Marketing Insight | Scoop.it
An Ecuadoran environmental group apparently started and promoted the hashtag #AskChevron, but Twitter users seem to believe the oil company created it.


The promoted trending topic on Twitter on Wednesday morning was #AskChevron, a hashtag similar to #AskJPM and #myNYPD, which resulted in social media disasters for J.P. Morgan and the New York Police Department, respectively.

Here’s the twist, though: Chevron seemingly has nothing to do with #AskChevron.

The company hasn’t tweeted the hashtag. Its Wednesday morning tweets, which were about its annual stockholders meeting, used the hashtags #Chevron and #stockholders, not #AskChevron.

The account that has tweeted #AskChevron the most is  @thetoxiceffect, an environmental group based in Ecuador. The group has a promoted tweet with an image listing transgressions that “Chevron is guilty of”:...

Jeff Domansky's insight:

this is a great social media and brandjacking case study with points of view from all sides and many lessons for brands and social media pros.

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10 Oscar-Worthy Examples of Brands Newsjacking the Academy Awards | HubSpot

10 Oscar-Worthy Examples of Brands Newsjacking the Academy Awards | HubSpot | Public Relations & Social Marketing Insight | Scoop.it

While many people are critiquing the $1.6 million commercials that ran during the Oscars last night, we thought it'd be fun to take a look at something a bit less expensive and a bit more inventive -- the real-time newsjacking that occurred last night during the broadcast over one of our favorite social networks, Twitter.

 

Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success. The term was popularized in David Meerman Scott's book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage. 

 

No less than ten brands went into high gear developing tweets that riffed on the Oscar broadcast as it happened. Much of this newsjacking was captured by the hashtag #oscarsRTM created by Edelman's David Armano. Follow along as we take a look at how some brands approached newsjacking...

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