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Scoop.it!
About today's guest post: As companies mature their online presence though more robust social engagement, individuals within those companies are advancing use
Jeff Domansky's insight:
Good business storytelling case study from IBM. 
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As we saw last time, your startup becomes a hero by making your customers and clients the main hero. And rather than starting with trying to sell our ultimate products or services, we attract and mentor our prospects with content first.
If you are going to use the hero model in your biz storytelling, then you are going to want to read this article (I say that because there are other story models available).
I really like the examples and videos this author uses to illustrate his points -- they are very powerful.
And I think the chart is brilliant. He also explains the structure for creating a hero story -- and focuses on the hero being your CUSTOMER, not you.
That is sometimes hard to get your head wrapped around, which is another reason why I like the examples & videos he chose. You will really experience the difference.
So go grab these insights and happy storytelling!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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Scoop.it!
Humans have been telling stories with pictures since the days of cave paintings, so we should be pretty good at it by now.
All right, want to increase your business? Then translate your business stories into videos.
I know I know, who's got the time and which is the best tool to use? Most of the stories I share with my clients happens in the board room. When I think of taking some of my business stories and creating a video or two to share on my website, I get just completely overwhelmed.
But this infographic drives home the necessity of creating these videos so that your stories can do your marketing for you. For example, for those of you who have products 85% of customers are likely to purchase a product after watching a video on your website about it. Wow!
For service businesses, 65% of the C-suite or top senior executives of the company will continue to research you after viewing one of your videos. Wow again!
There are quite a number of articles in this curated collection about tools and strategies for creating effective digital stories. So dig in, learn lots, and work creating these videos into your schedule. And I'll work hard on trying to take my own advice!
In the meantime, check out the rest of the infographic and see what other gems you can find.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; [Here are some valuable stats to show video's impact and ROI - JD]
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IBM gets it. Telling stories increases engagement which increases bottom line.