Public Relations & Social Marketing Insight

It isn't enough to simply have a blog -- businesses need to spend time creating a blogging strategy that allows for high quality content creation so you can, slowly, build a reputation for thought leadership that will pay off big time in the long term.

It's the strategy part that trips up a lot of businesses. I've found that documenting your blog strategy is a great way to bridge the gap to successful execution. Check To help you get started, here's a nine-step process for creating a successful blog strategy for your business. Each step is marked by a question. Adapt it based on your business needs and experience. (And you can download a template to document each of the steps below here.)

Business blogging may be losing popularity among the Fortune 500, but what about the rest of us? There are still many good reasons for business blogging.

But, what about those organizations that have the potential to truly boost their online presence and revenue through great business blogging? Do you wonder whether blogging is right for your company?

This article covers the following:

• Best practices to keep in mind when blogging for business
• How using facts, data and statistics makes your business blogging more robust
• How blogging works for some businesses
• Respected opinions about business blogging – from people who know what they’re talking about....

...A “super bloggers” panel convened at Advertising Week in New York on Thursday, sharing their perspectives on editorial content and sponsored posts with moderator Manoush Zomorodi, host of WNYC’s New Tech City radio show. They included Ben Bowers, founder of Gear Patrol, Julie Carlson, editor-in-chief of Remodelista, Emily Schuman, founder and editor of Cupcakes and Cashmere, and Joy Wilson, founder of Joy the Baker.

While their blogs cover consumer categories like home design, baking, fashion and gadgets, their approaches also apply on the corporate side. Some areas below serve as reminders, while other issues like sponsored content are more recent...