Public Relations & Social Marketing Insight

In an effort to capitlize on the undeniable power of word-of-mouth, many agencies are turning to referral marketing techniques as a means of increasing customer sharing to connect with more qualified prospective clients. If you're looking for some tips on how to break into this space, we've put together a list of highly effective ways to squeeze more business opportunities out of your existing client base....

Marketing your social media management services to decision makers is one of the toughest challenges you may face. Why? Because there are hundreds of amateurs competing in the same space as you and undercutting your costs at every opportunity.

In this article we’ll cover:

- 5 effective ways to market your social media management services

- Why you need a portfolio that you can hold in your hand

- What you need to mention in your content that attracts clients

- And why the phrase “Everyone even your competition are using social media” won’t win you clients.

Don’t panic – there’s good news, you can successfully market your social media management business to get clients when you have a strategy. As you’re a social media manager, you have the advantage over everyone else; you have a plan already.

So let’s take a closer look at what social media managers need to have to market their business and gain new clients....