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Curated by Jeff Domansky
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Sundance's First Digital Storytelling Conference Showcases the Best in Brand Videos

Sundance's First Digital Storytelling Conference Showcases the Best in Brand Videos | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - January 19, 2016 11:45 PM

As digital video and streaming services continue to recast the viewing landscape, a handful of digital executives and Sundance Film Festival attendees pushed to have the burgeoning videosphere represented during one of filmmaking's highest-profile events—and Rick Parkhill, CEO of VMA Media, made it happen.


After securing support from sponsors Twitter, Fullscreen, Maker, Zefr, Above Average, Hulu and Naritiv, he persuaded festival organizers that this was, in fact, a viable extension, and Digital Storytelling was born. The event kicks off Thursday, Jan. 21, on the eve of the film festival, with additional sponsors including CNN's Courageous content studio, Fox Network Group's True(x) and The Huffington Post signing on....

Jeff Domansky's insight:

Storytelling moves up the creative food chain at the Sundance Film Festival. Learn some interesting perspectives on brand storytelling.

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Developing the Brand Storytelling Plan

Developing the Brand Storytelling Plan | Public Relations & Social Marketing Insight | Scoop.it
From sarahskerik.me - February 10, 2015 3:46 PM

“Storytelling.” It’s the flavor of the day, whether you’re talking about content marketing, visual communications or public relations, and for good reason. Stories are how humans communicate – with each other individually, across populations and over centuries.

In fact, many organizations are pretty good at identifying and defining their key story lines. The key to success in brand storytelling is in the next step – the strategic deployment of the story. Telling the brand story effectively requires a plan.

And to be clear, we’re not talking about hanging a touchy-feely post up on the blog and then calling it a day.  No.  Brand storytelling, in this context, means developing a sustained plan to create and execute a strategic approach to telling the brand story, in a way that supports company’s objectives.  Personally, I don’t give a hoot about impressions.  Let’s gun for something a bit more meaningful....

Jeff Domansky's insight:

Sarah Skerik offers valuable tips on how to develop your brand storytelling plan.

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Bilawal Sher SEO Masters's curator insight, February 10, 2015 10:39 PM

nice
rodrick rajive lal's curator insight, February 11, 2015 1:21 AM

Storytelling is definitely the flavour of the day, not just for content marketers, but also for educators and learners alike! Stories are about making emotive connections, they are about being human and not cyborgs! Making connections is also about being able to "communicate with each other," as the article states, and it is about appreciating another's point of view!
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Telling Stories Through Content: How 7 Brands Do It With Style

Telling Stories Through Content: How 7 Brands Do It With Style | Public Relations & Social Marketing Insight | Scoop.it
From smallbiztrends.com - September 12, 2013 11:57 AM

Businesses are getting better at telling stories through content - either video or text -- and that helps with branding. View these examples to get started.


Brands. Stories. Profits.


Story telling is powerful. Stories help with branding, i.e., making an impression that stands out and sticks in our minds.And businesses are getting better at telling stories through content – whether through video or in text form.


Stories that follow a brand’s theme can be told over and over.Let’s look at some of the best stories in the business and unravel how some brands do storytelling in style...

Jeff Domansky's insight:

These brands show how business storytelling can work.

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WEDCBiz's curator insight, September 13, 2013 10:20 AM

We agree that story telling is a powerful branding tool.  But while large, well-known businesses don't necessarily need to do this, smaller companies should let people know about their product or service within the story.
Marilyn Lim S S's curator insight, September 15, 2013 12:50 AM

what is your story?
Bad Spoon's curator insight, September 18, 2013 9:43 AM

D'excellents exemples de storytelling de qualité
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An Introduction to Storytelling for Small Businesses

An Introduction to Storytelling for Small Businesses | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - December 7, 2015 12:47 AM

Marketing is no longer about the stuff you make, but about the stories you tell,” said entrepreneur and marketing guru Seth Godin. On his blog he explained what makes a story great, “A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic.

Consumers are too good at sniffing out inconsistencies for a marketer to get away with a story that’s just slapped on.”


Storytelling has become a skill that business owners can no longer ignore because of its ability to transform how a brand is perceived by potential customers. A brand that is able to tell a great story is more trusted and favored than a brand that doesn’t.


Today, brands can’t afford to be boring and overbearing with the promotion of their products. It turns a lot of consumers off; especially Millennials because they have gained the ability to filter out content that doesn’t benefit or entertain them. Businesses needed to learn how to integrate storytelling into their marketing and communication efforts to make their brands seem more appealing....

Jeff Domansky's insight:

Good reminder for small business that stories are always better in connecting with consumers and prospects than just talking about yourself or your product.

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Craig Shifrin's curator insight, December 7, 2015 10:21 AM

G
rodrick rajive lal's curator insight, December 8, 2015 2:06 AM

It is all about building a storty telling culture. Tell the story of your success and your failure if you want to connect to a captive audience. I guess brand promotion can get an effective boost through the telling of stories of why they are better than others. The take away is that story-telling needs to be promoted in a big way as an effective way of connecting to people. Don't lecture, don't make a presentation of the successes you've achieved as an entreprenuer of a small scale business, rather tell the story of your success!
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Brand Storytelling Is Not Enough

Brand Storytelling Is Not Enough | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - October 17, 2014 12:56 AM

...But while brand storytelling may be dominating the trade conference stages, it’s not enough on its own for brands aiming to add meaningful value to their customers over the long term.


Strategies for Retention: Own Every Consumer Touch Point


Most content marketers know this particular statistic: 70 percent of consumers prefer getting to know a company via content over ads. To deliver this type of lasting, comprehensive value to their audiences, brands must build their content strategy around three core areas of focus:

Foundational content

Engagement content

Social content...

Jeff Domansky's insight:

Here's why you need different types of content to reach different types of audiences with your brand storytelling.

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