Public Relations & Social Marketing Insight

Storytelling and visuals are two of the most powerful tools content marketers have. Both of these attributes can help get ideas across more effectively and increase engagement. Combining these two elements—well, that’s a recipe for success.

How can marketers go about creating a successful visual story? Luckily, there are plenty of tools available to help you take a marketing yarn and weave it into a beautiful visual. Here are 11 of the top software programs, websites, and more for creating your visual content marketing stories....

But when it comes to content marketing, there’s a component that doesn’t always seem logical: storytelling.

I’m not talking about writing a fiction novel. I am talking about having the ability to write about even the most boring topics in a fun-to-read way.

It’s something that many marketers, even good ones, struggle to do.

Do you also have trouble with this part of creating content?

I see you nodding....

Content marketing is all about storytelling. Without a story, it's a lot harder to create content (and it's a lot harder to have a reason to create that content). In this post, I want to help you think more clearly about the story behind your business so you can do a better job building more impactful messages and a better content marketing campaign. Let's dive in...

Why You Need A Story

First, you might be wondering what storytelling has to do with business and marketing in the first place. Every business needs a good story. The story is what connects your customers to your product or service, and it's what helps explain what the French would call your "raison d'être" (your "reason for existence"). Without a story, you're simply another business simply trying to peddle your products....

Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet?

It turns out there are many ways to use social media for storytelling!

In this post, I’m sharing 20 actionable ways to use social media for storytelling. 

When you combine the timeless necessity of storytelling with the sheer power of visual content, you arrive at one of the most potent forces shaping the future of communication today: Visual storytelling.

Here are some of the trends I believe will shape the future of this field by blurring the lines between once-neatly-defined concepts.

In his new book The Storyteller’s Secret Carmine Gallo, communication expert and the bestselling author of Talk Like TED, explains why some ideas catch on and others don’t. Learn more at StorytellersSecret.com...

Brands have turned to content to tell stories with content marketing. With access to broad distribution channels, it's easier than ever before to consume, create and distribute content. But where should a brand start?

Delving into content marketing and brand storytelling can be daunting, especially if you are just beginning. Here are four tips for brands becoming publishers to get started.

Find out how telling visual stories with images or video on Twitter, Instagram, Pinterest, Tumblr and YouTube will help you reach connect with your audience.

Are you sharing your stories with your fans?

Do you use pictures in your social marketing?

People want pictures in their social channels.

When done right, these pictures become visual stories.

In this article, I’ll show you how five brands are using pictures to share their stories and why that’s important....