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What a Lemonade Stand Taught Me About Storytelling

From www.business2community.com - July 3, 2012 9:47 PM

I was on my way to play golf this past weekend when I drove by a young girl selling lemonade on the sidewalk in front of her house.

On the surface this quick article with 2 videos to share looks like it is the same old story -- storytelling is essential for successful marketing, sales, and business growth.

But there are 2 key -- yet subtle -- messages buried in the videos.

In the video with Seth Godin, he makes the point that not only do you have to have a good story, but you also have to create a product/service that combines both a need people are already hungry for and that also captures their imagination. Stories are your gateway because if you design your product/service and your business around the stories you want people to share about you, you will have a leg-up on your competition. This is quite a notion and different to how we typically do business today.

In the second video, the Danish author Rolf Jensen shares with us a story that makes his point: people buy the story, not the product/service. And that storytelling is the future of business development.

The article is short, as are the videos. But the insights are golden and will last a lifetime!

Article link:

http://www.business2community.com/branding/what-a-lemonade-stand-taught-me-about-storytelling-0205747

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

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7 Ways to Be a Successful Social Marketer

From www.dreamgrow.com - May 27, 2012 9:18 PM

Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!

1. Build strong, targeted social media accounts.

Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.

Create a Facebook Business Page – 20 Tips That Guarantee Success

From www.fansbuy.org - May 30, 2012 3:32 PM

With over 800 million active users, Facebook is by far the biggest social networking website at present. The number of users is increasing on a daily basis, with thousands of people setting up Facebook accounts. The traffic and usage is sufficient to judge Facebook’s stature in the social media industry. It has grown in leaps and bounds and is far ahead of the competition.

For the past few years, businesses have gauged the potential of Facebook for marketing and creating a brand image. The trend towards online marketing has increased, with internet based promotion becoming a major part of businesses’ marketing strategies. Through Facebook, businesses can target their market segment and attract customers. Already, a majority of the businesses are using Facebook to increase awareness about their products and services. A corporate Facebook page can enhance the popularity and sales of your business.