Public Relations & Social Marketing Insight

Marketing personas, also known as buyer personas, are fictional archetypes that are created to represent your typical or ideal customer on social media.

When getting started, it’s important to keep your ultimate goal in mind: to gather just enough information to create a true picture of your target audience through both qualitative and quantitative data, build an archetype based on that data, and use it to create an effective social media content marketing strategy.

So how do you go about collecting the data you need?...