Your new post is loading...
Developing a truly great content strategy, however, requires a balance between the two. It must combine creativity with data to be successful. And leveraging your buyer personas – profiles of specific, fictional individuals that represent the exact center of your target audience – is a valuable, yet often overlooked, method of energizing your content strategy.
Your audience is sending signals right now about what type of content they want to see from your brand. And if you can tap into those audience signals, you can create compelling, out-of-the-box content that will get noticed
.Here are just a few examples of how your buyer persona can spice up your content....
Here's how to make the most of buyer personas.