Public Relations & Social Marketing Insight

In many ways stoke could be used interchangeably with the more marketing-friendly word “buzz.” You can think of stoke as buzz around a brand, product or athlete that simultaneously inspires and excites.

Stoke isn’t the place to get really granular about product details, features, or techy insights. It’s a lot more about building a story, putting forward your brand and letting potential customers aspire to the life your products can help create. Even specific products can take a backseat in many cases.

Ever seen one of those GoPro promotional videos of people doing crazy things in beautiful locations? You know that feeling you get in your gut that you want to go there, and do those things? That’s you getting stoked. Thanks GoPro!...