Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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10 Content Marketing Buzzwords That'll Make You Want to Go Live With Bears

10 Content Marketing Buzzwords That'll Make You Want to Go Live With Bears | Public Relations & Social Marketing Insight | Scoop.it

The greatest accomplishment of my professional life is owning the top three results on Google for “content marketing buzzwords.”


We did it, guys. You, me—all of us, really, for saying horrible, nonsensical things every day. We are mad men and women, speaking in an indecipherable tongue, cruelly confusing our nana at Rosh Hashanah, who heard CPC as PCP and got excited. Let’s get to it....

Jeff Domansky's insight:

Gamification? Newsjacking? Micro-moments? Business lingo is truly a horrible language, and these content marketing buzzwords are the worst of the worst. Thanks for sharing, Contently.

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Growth Hacker: A Buzzword Surrounded by Buzzwords

Growth Hacker: A Buzzword Surrounded by Buzzwords | Public Relations & Social Marketing Insight | Scoop.it

Yes, Growth Hacker is an enormously overwrought buzzword. But, companies are sorely looking for people to take up the mantle and work on startup marketing. College grads and career-changers, be warned. When you search around for a job at your favorite startup (perhaps even on Mashable’s job board?), you’ll start seeing the buzziest of job descriptions: “Growth Hacker.”

 

The name sounds simple enough, but it’s easy to be confused about what a growth hacker is meant to do around the office, and how it differs from other, more traditional positions. Here’s a breakdown of what companies mean by “growth hacker” and when and how you can become one yourself....

Jeff Domansky's insight:

Buzz buzz buzz buzz buzz buzz buzz. Growth hackers.

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