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By combining scientific studies on color with some design principles, you can create a great call-to-action button for your website and improve its conversion rate drastically.
A CTA-button has 4 important tools to achieve this: placement,shape (and size), message and color. In this article I will talk about the aspect of color. But first things first…
Paul Olyslager shows how to combine scientific studies on color with design to create great call to action buttons for your website.