Public Relations & Social Marketing Insight

Sign up for your mailing list, share your content or purchase a product – something that progresses your goals.

But how do you get them to take the specific action you want them to?

Encouraging a prospective customer to take a desired action is one of the hardest tasks we have as marketers.

You need to focus less on beautiful design or amazing copy – and more on creating a  powerful and compelling call to action.

A clear next step for your visitors, usually in the form of a clickable button....

Are your marketing efforts falling a bit flat? Are open rates, click-through rates, and lead flow less than stellar? If you were 100% honest, would you click on your brand’s latest “download our new white paper” call to action?

For many marketers, the challenge isn’t just creating content – it’s making it remarkable. Prospects crave something different. You can pique their interest and curiosity with more compelling calls to action that offer something unique or unusual. Following up a unique CTA with an unusual piece of content is even more powerful....