Public Relations & Social Marketing Insight

“95% of data is fluff”
The panel divulged that despite the increasing amounts of data available, only 5% is truly valuable. Tony referred to this as the “95 – 5 rule”, and panelist Ben Jankowski of MasterCard, added, “data ages like fish, not wine.” Therefore, it’s not only important for companies to use the right data, it’s about using it as close to real-time as possible, for maximum success.

Start small, aim big
All panelists agreed big data is great, yet it was clear that it is necessary to start small. It is recommended to take a stepped approach, and find success in each step before continuing to the next. Tony went on to explain that in helping customers use data, the first challenge to overcome is reach. Once you have your hands around that, you can focus and improve upon your creative....

Via Douglas G Hall

Kohl’s is bullish on mobile’s role for the upcoming holiday season, with 30 percent of its mobile traffic being driven by a new wallet feature in its application and plans to bring a new click-and-collect service to mobile.

During a conference call with analysts last week to discuss the retailer’s second quarter results, Kohl’s executives talked up the success of its new app, which has had more than 2 million downloads this year for a total of more than 8 million users. The wallet feature in the app is focused on offers and promotions, enabling users able to scan and save Kohl’s Cash and offers to the wallet and then redeem them at checkout.

Via Douglas G Hall