Public Relations & Social Marketing Insight
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Anheuser-Busch shakes up on-the-go mobile purchases via Ibotta partnership - Mobile Commerce Daily

Anheuser-Busch shakes up on-the-go mobile purchases via Ibotta partnership - Mobile Commerce Daily | Public Relations & Social Marketing Insight | Scoop.it
From www.mobilecommercedaily.com - March 3, 2016 10:42 AM

Anheuser-Busch is targeting millennial consumers by partnering with mobile shopping application Ibotta to offer users aged 21 or over special offers for purchasing beer at convenience, liquor and grocery stores, as well as select bars and restaurants.

 

The alcohol brand has entered into a preferred partnership with the cash-back rebate platform that will last through February 2018, giving Anheuser-Busch ample time to inspire purchases among long-time fans and work toward gaining new customers. 

 

Ibotta app users can now receive up to $5 cash back on a slew of Anheuser-Busch brands, including Stella Artois, Bud Light and Michelob Ultra, an incentive that could easily prompt more individuals to buy beer on mobile devices....

Jeff Domansky's insight:

I'll have cashback and a cold one. Who knew? Mobile cashback on your beer?

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5 Ecommerce Marketing Staples Overshadowed by Coupons

5 Ecommerce Marketing Staples Overshadowed by Coupons | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - August 17, 2015 4:36 PM

When you’re desperate to spread the word about your ecommerce site and get visitors clicking on products, your first thought may be to blast out a coupon to everyone on your contact list. While coupons definitely work, they’re not the only marketing tools you have in your toolbox. Several other techniques exist and have been proven to work. Try some of the following tactics and watch your conversions grow.,,,

Jeff Domansky's insight:

Take a look at these five alternate conversion strategies to coupons. Recommended reading for marketers. 9/10

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The Role of Data in the Attention Economy

The Role of Data in the Attention Economy | Public Relations & Social Marketing Insight | Scoop.it
From blog.marketing.rakuten.co.uk - September 22, 2015 9:38 PM

“95% of data is fluff”
The panel divulged that despite the increasing amounts of data available, only 5% is truly valuable. Tony referred to this as the “95 – 5 rule”, and panelist Ben Jankowski of MasterCard, added, “data ages like fish, not wine.” Therefore, it’s not only important for companies to use the right data, it’s about using it as close to real-time as possible, for maximum success.

Start small, aim big
All panelists agreed big data is great, yet it was clear that it is necessary to start small. It is recommended to take a stepped approach, and find success in each step before continuing to the next. Tony went on to explain that in helping customers use data, the first challenge to overcome is reach. Once you have your hands around that, you can focus and improve upon your creative....


Via Douglas G Hall
Jeff Domansky's insight:

Love the quote from Ben Jankowski of MasterCard: “data ages like fish, not wine.” As always, It's not the fish,  it's how you prepare it and serve it that matters.

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Doug Hall's curator insight, September 22, 2015 7:53 PM

Love the quote from MasterCard's Ben Jankowski: "Data ages like fish, not wine."
outlineluge's comment, September 23, 2015 2:52 AM
Its really good :)
s y m's curator insight, September 23, 2015 8:51 AM

Scrap dealer http://scrapvendor.com
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