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India is a market obsessed with discounts, coupons and any deal that can help them spend less and save more. This trend was fairly offline until the e-marketplace boom came into place.
The e-commerce boom quickly transferred the euphoria of bustling bazaars online and tech-savvy people were more than happy to shop with a click of a button. With a large number of people from tier 1 and tier 2 cities buying online, it was not far before discounts industry made an online surge.
We observed similar behaviour in global markets as well. Reading on the lines of this buying habit, we conducted an elaborate research on the coupon usage behaviour of the online shoppers. We have come up with an interesting infographic on how people shop and use online coupons globally....
A CupoNation research study looks at how coupons are used around the globe.