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Curated by Jeff Domansky
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Mall Beacon Provider Mobiquity Partners With GeoQpons, Focuses on ‘Moment Of Truth’ | GeoMarketing

Mall Beacon Provider Mobiquity Partners With GeoQpons, Focuses on ‘Moment Of Truth’ | GeoMarketing | Public Relations & Social Marketing Insight | Scoop.it
From www.geomarketing.com - September 19, 2015 5:07 AM

Mobiquity Networks, a mall-based beacon provider, has signed a deal with shopping discounts app platform GeoQpons to help stores and brands present greater discovery options to consumers on-the-go.


The partnership calls for GeoQpons to send push notifications triggered by Mobiquity beacons stationed in malls around the country. GeoQpons provides loyalty rewards, reminders of clearance sales, shopping lists and, most relevantly to Mobiquity’s beacon platform, in-store coupons redeemable through the app itself.


The GeoQpons app works for over 300 retailers including Target, Best Buy, Walmart, and Nordstrom and has a userbase of 5.5 million people. For Mobiquity’s part, the company’s beacons cover 320 malls and 7,500 different retailers for a total reach of over 40,000 storefronts. Now, beacons in every one of those stores will recognize the GeoQpons app and engage with customers directly through it with promotions and in-store coupons....

Jeff Domansky's insight:

Micro moments are an important part of the consumer's shopping journey.

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Saving, Spending and Living Paycheck-to-Paycheck in America

Saving, Spending and Living Paycheck-to-Paycheck in America | Public Relations & Social Marketing Insight | Scoop.it
From www.nielsen.com - August 5, 2015 9:08 AM

As only 40% of households say they’re living paycheck-to-paycheck, the recent poll reveals a sense of split consumer sentiment in American households. While nearly 50% of respondents expressed concern about their current financial situations, many are confident about their futures. In fact, 35% of all respondents said they’re optimistic about the economy in 2016, although $100,000-$150,000 earners were the most optimistic.


Overall, there is a fair amount of optimism throughout the U.S., and that optimism will likely grow over time—particularly as more households migrate into higher income brackets in the coming years. In fact, Nielsen PopFacts projects large spikes in the percentages of households earning $200,000 or more over the next five years.


So what does all of this mean? In an economy where nearly half of consumers are living paycheck-to-paycheck, are concerned about their financial situations and uncertain about the overall economy, spending within this group will likely be restrained and measured. However, it doesn’t mean consumer wallets are zipped shut. What it does mean is that marketers need to offer strong value propositions that deliver on every dollar they’re asking consumers to spend....

Jeff Domansky's insight:

Marketing challenges ahead. While the U.S. economy continues to improve and consumer sentiment remains above a baseline level for optimism, many consumers are still searching for fiscal relief.

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aitouaddaC's curator insight, August 9, 2015 2:42 PM

Marketing challenges ahead. While the U.S. economy continues to improve and consumer sentiment remains above a baseline level for optimism, many consumers are still searching for fiscal relief.
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How People Shop and Use Online Coupons Globally - A CupoNation report - TechStory

How People Shop and Use Online Coupons Globally - A CupoNation report - TechStory | Public Relations & Social Marketing Insight | Scoop.it
From techstory.in - August 18, 2015 12:47 AM

India is a market obsessed with discounts, coupons and any deal that can help them spend less and save more. This trend was fairly offline until the e-marketplace boom came into place.


The e-commerce boom quickly transferred the euphoria of bustling bazaars online and tech-savvy people were more than happy to shop with a click of a button. With a large number of people from tier 1 and tier 2 cities buying online, it was not far before discounts industry made an online surge.


We observed similar behaviour in global markets as well. Reading on the lines of this buying habit, we conducted an elaborate research on the coupon usage behaviour of the online shoppers. We have come up with an interesting infographic on how people shop and use online coupons globally....

Jeff Domansky's insight:

A CupoNation research study looks at how coupons are used around the globe.

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Doug Hall's curator insight, August 18, 2015 1:59 AM

A CupoNation research study looks at how coupons are used around the globe.
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