Public Relations & Social Marketing Insight

Cause based marketing is the biggest trend in the industry. The influence of Millennials is growing and attention spans are shortening, and leveraging socially positive causes has become one of the key methods for brands to be seen as benevolent, hip and relevant.

However, it’s not as simple as attaching a dollar figure to a cause, and it doesn’t matter if you wrap a bad campaign in a good cause, it’s still a bad campaign, which in the end will be more damaging to your brand. With this in mind, here are some of the best and worst examples of recent cause-based campaigns, as well as some key insights on what to do and what to avoid....