Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The danger of journalism that moves too quickly beyond fact | Poynter.

The best thinking about journalism’s future benefits from its being in touch with technology’s potential. But it can get in its own way when it simplifies and repudiates the intelligence of journalism’s past.


That is happening, to a degree, in a discussion gaining momentum lately that journalism should now largely move beyond fact gathering and toward synthesis and interpretation.


The NSA story is just the latest case that shows the importance, and the elusiveness, of simply knowing what has really happened.


In a Nieman Journalism Lab post, Jonathan Stray made the case recently for moving beyond facts, or what might be called The Displacement Theory of Journalism. “The Internet has solved the basic distribution of event-based facts in a variety of ways; no one needs a news organization to know what the White House is saying when all press briefings are posted on YouTube. What we do need is someone to tell us what it means.”...

Jeff Domansky's insight:

Thoughtful post from Tom Rosenstiel about the challenges of journalism and need for interpretation, context...  Journalists need to do more than interpret the stream of nonsense in the social media channels whether from official sources or the public.

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TV, Twitter coverage of Boston bombings | Denver Post

TV, Twitter coverage of Boston bombings | Denver Post | Public Relations & Social Marketing Insight | Scoop.it

TV and social media coverage of Boston bombings was repetitive and speculative. The story will unfold in coming days....

 

The Steve Silva boston.com footage of the Boston marathon finish line explosion is the new World Trade Tower plane implosion is the new Zapruder tape. Another national horror leaves a scar. We know the drill: The moment of violent disruption, the sense of shock oddly mediated by the screen, replayed endlessly — now on every platform. The repeated images become mere images, first shocking then numbing. At some point, perhaps to distance ourselves from the pain, we focus on the conflicting reports of the smallest detail: how many seconds elapsed between the first explosion and the second? First we heard “a few.” Then a more definitive “13 seconds.” Then “between 10 and 20.”

 

Every network had a different count. At some point we started counting ourselves, timing the moments with every replay. Could’ve been 13, but the speed of sound is faster than the speed of video, isn’t it? We were told that cell service was disrupted so as not to set off additional bombs. That report was then retracted. We heard the JFK Library had a third bomb. That report later knocked down. A suspect was held at Brigham and Women’s Hospital. Authorities later said not so. More unexploded bombs? Maybe, maybe not. Information moves faster than knowledge and still the finish-line explosion footage rolls....

Jeff Domansky's insight:

Confusion in the midst of a crisis spilled over into news and social media coverage too.

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GuardianWitness: an interview with Joanna Geary | The Guardian

GuardianWitness: an interview with Joanna Geary | The Guardian | Public Relations & Social Marketing Insight | Scoop.it

Guardian digital development editor Joanna Geary answers some questions about GuardianWitness....

 

...First up: this was built in two months. The sponsorship pot from EE gave them a budget and time to get the job done, but not necessarily have everything they wanted at launch. She says it's a complete, working system that can be built upon. I suggest the phrase "minimum viable product" to Jo but she suggests that it's a full product - one that will be built on.

 

Do they have aspirations for more integration with social media? Yes, they do. And it's something they're looking at as the system develops. The key part of the development which is invisible to us right now is that the Guardian Witness system is deeply integrated with the Guardian's CMS. Once the content has passed through verification, it's available to the journalists, and they can insert it into a story or liveblog just by inserting an URL, which creates an embedded version of the contribution that links back to the contributor's profile.

 

"The really exciting thing is not what you see now, but what you see when Witness is included in a story," she says. It's a tool to facilitate genuine collaborative working between the journalist and external witnesses. Jo says they'll collaborate with people on the ground, or with expert knowledge, in any way they can - and already do, via phone and other traditional methods. This adds another tool for doing that....

Jeff Domansky's insight:

This is an exciting development for citizen journalism and is definitely one that other newspapers and the entire industry should be watching closely. CNN already has more than 1 million iReporters and this type of engagement between media and audiences is surely the way of the future.

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CNN's Citizen Journalism Plans Expand

CNN's Citizen Journalism Plans Expand | Public Relations & Social Marketing Insight | Scoop.it
Last week, CNN sacked over 50 staffers, many of them camera-lugging photojournalists, in part because it will lean more heavily on its citizen journalism outfit iReport for more, better content.

 

With Monday's relaunch of iReport as a "social network for news," CNN's strategy of shifting various tasks from its paid journalists to the five-year-old network of iReporters is coming into focus. We doubt that CNN will soon replace news anchors with holograms any time soon, but the network is trending towards giving its citizen journalists more assignments, surfacing more of their content on TV and generally making iReport content more of an editorial fixture. And feature-by-feature, there's little doubt that CNN wants the new iReport to be a money-saver as well as a scoop factory....

Alison Epstein's curator insight, October 31, 2014 6:25 PM

The Wire is a branch of The Atlantic, an authoritative source on business, domestic and global news, politics, tech, entertainment, education, and health. Citizen journalism has become a large participatory network in the digital age, and traditional institutions such as CNN are beginning to adapt to this phenomenon.