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What's the #1 thing clients value in their agency partners?
It'not results, strategy, or even great creative.
According to the Society of Digital Agencies, it's expertise in emerging trends.
Now think about the last time you delivered this type of information to your client. If it's been a while, then you've got some work to do.
Clients want this information, and if you are able to provide advice and direction on how they should be investing in not only growing their business today but what they need to do to prepare their company to compete one, two, or five years from now, your agency will be in a better position to retain the relationship or even benefit from upselling opportunities.
Sage client service advice.