The Psychology of Colors in Content Marketing | Public Relations & Social Marketing Insight | Scoop.it

Design plays an important part in content marketing. An interesting looking site is more likely to retain the attention of visitors than something boring or simply average.

 

In turn, sites that rely on content marketing tactics like blogging need to use images to help break up the text and give their readers’ eyes a break. But there is another way to utilize images to make your content strategy even more effective, through the psychology of colors. If you are looking to boost your conversions, here some tactics for using images to do so....