Public Relations & Social Marketing Insight

Several people have figured out that the best way to get a message to President Trump is to do so via a TV program he is likely to watch, but no one has gone to the lengths that John Oliver has to get a television-based message to the president.

On Sunday’s Last Week Tonight with John Oliver, the first new episode since Trump’s inauguration, Oliver revealed that his show has arranged to run a Trump-targeted ad locally in the Washington D.C. market on all three cable news shows Monday morning, between 8:30 a.m. and 9 a.m.

Oliver made the announcement during a segment on the show called “Trump vs. Truth,” about Trump’s reliance on information gleaned from dubious and often false outlets like Brietbart and Infowars, and his alarming tendency to lie about easily-debunked topics such as his inauguration crowd size, much as he did for a decade about the ratings for his NBC series, Celebrity Apprentice....

Everyone loves The Onion, right? Founded in 1988, the print and online satirical publication has found its way into the hearts of many.

Now, “America’s Finest News Source” is launching a new “documentary” on Yahoo! Screen’s Comedy Channel, called ‘The Extremely Accurate History of the Internet,’ a title which alludes to the exact opposite sentiment.

The Onion’s show will dive deep into the past of this “vast and glorious data network”, kicking off with the “carved stone modems of our African ancestors”, through the WiFi-enabled monks of Medieval Europe, to the porn-laden Web we see today.

Yahoo Screen – formerly Yahoo Video – is a video-sharing portal featuring Yahoo-only material, with all user-generated videos removed in March last year to make way for its new professional service. The Comedy Channel went live in March this year. In addition to the Onion’s new offering, Yahoo Screen is also renewing ‘Odd News,’ ‘Sketchy,’ ‘First Dates with Toby Harris,’ and ‘Burning Love’....

[If you like reading The Onion, you're going to love watching The Onion. Highly recommended viewing for those who share a love of satire ~ Jeff]