Public Relations & Social Marketing Insight

Just read Elon Musk's writing to understand how this leader communicates...

There's no shortage of reasons to call Elon Musk a badass. He's super-successful. He has a company that does private rocket launches that look like something approaching magic. He's made the best car of all time, according to Consumer Reports. And the latest news is that he's made the safest car of all time, as well.

Here's another thing about him that goes overlooked: He's a tremendous communicator, on par or possibly better than Steve Jobs. Because while Steve Jobs was talking about the magic of gadgets, Musk is actually communicating about engineering concepts, which fly above most people's heads....