Public Relations & Social Marketing Insight

Attention! Here is an invaluable guide for creating content that gets noticed. So if you want to engage, enthral and entice, read on...

 

Tom Barton, UK head of communications at IT business and consulting services company Capgemini, says a question he is asked nearly every day is “Can you help us produce great content?”. His number one rule is to think about your audience. “Picture a person reading your writing and ask yourself who they are and what they want to know. It is unlikely they are going to be too dissimilar to you, so try to make it personal. Making it great is making sure it is useful to your reader. And for it to be useful, it must be clear and provide something practical to take away, whether food for thought, or a tip which can be implemented easily. It should also be unique – don’t write something that’s too similar to content found easily elsewhere.” To make sure your content is king, follow this expert guide....