Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Bad comments are a system failure — The Message — Medium

Bad comments are a system failure - The Message - Medium

Internet comments are awful. Recently sites [like Popular Science, Bloomberg Business, Reuters, Mic, The Week, re/code, The Verge, and now The Daily Dot] have been giving up on hosting local comments altogether. Blaming trolls and spambots and the shift in engagement to platforms like Facebook, Twitter and Reddit, you can almost hear the sighs of relief in their articles discussing these decisions.

This “What can you do? People are awful amirite!” attitude towards comment sections is fatalistic and misguided. If you don’t want comments on your website, that’s fine, don’t have them. But don’t act like comments are some sort of intractable problem that can’t be realistically addressed by mortals. They’re not. There are only a few reasons why most internet comments sections are terrible and real-world solutions to those problems. Be honest: you could fix this, but your priorities are elsewhere....

Jeff Domansky's insight:

it's not like negative comments and trolls are something new. It's certainly not enough for responsible large publishers to bail on comment sections when the technology is available to manage them efficiently. Why you would not want to develop your community and supporters is beyond me! It's simply smarter business and it's not quarter by quarter Wall Street thinking.

daremercury's comment, August 19, 2015 11:40 PM
Its splendid :)
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5 Methods And 15 Tools To Find Your Audience And Build a Community

5 Methods And 15 Tools To Find Your Audience And Build a Community | Public Relations & Social Marketing Insight | Scoop.it

No matter what you do in life, chances are good you’re reliant on some kind of a community.


People to read your writing. Social sharers to spread your message andcurate your content. Customers to review your products or services and tell their friends about you.


Communities work because they’re built on relationships, and during the early stages of any new project, you need all the strong relationships you can get.


The community you grow will be the source of your very first (and potentially most supportive) group of brand advocates. They’ll make you smarter. They’ll spread the word. They might even make your business better.


So how do you find this all-important community and get to know them—the right way?

Jeff Domansky's insight:

Useful tools and helpful community building advice.

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