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“If you know the enemy and know yourself you need not fear the results of a hundred battles” - Sun Tzu
Business can learn a lot from ancient military wisdom. Armies have been using spies for millenia to report on the other side's strategies, weaponry, supplies, morale, and general's hangover.
While binoculars and a fake mustache may have been the most important tools for most of spying history, the internet age has provided us with somewhat more advanced tools to keep track of our competitors. Take a look at the following list of free(mium) tools you can use to unravel the actions and underlying strategies of your competition....
It is always to good to see what others are doing no matter what industry you are in.