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Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. I’m happy to help but unfortunately find myself bursting a lot of bubbles of overly high expectations. I thought it might be useful to present some straight talk on what it takes to really make it in this business.
It’s really not about social media
Having a deep love of animals does not make you a veterinarian. Having a deep love of social media does not make you a social media marketing professional.
This career choice is about MARKETING not social media....
Mark Schaefer provides a reality check for those who hope to become consultants.