What influences us to say yes? Researchers have been studying this question for over 60 years and there's no doubt that there's a science to how we are persuaded. Here are the six universal factors that guide our decision-making....
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Geert Stox's curator insight,
March 11, 2014 8:08 AM
I am still amazed how little companies know about their clients and potential customers. Profiles are created at a desk, culminated in a superficial definition of a non-existing species. Be aware of the fact that the truth is out there ;-) |
Janique Durocher's curator insight,
November 25, 2014 3:36 PM
Interesting to see the predictions of how we will consume and manage information in the future. |
In this useful infographic, Hubspot answers the important question: "How do you sway a buyer?" with six universal truths.