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For all the effort restaurants and retailers are putting into digital marketing efforts and smartphone apps, there’s no beating the old paper circular and clipped coupons among cost-conscious shoppers.
Those findings, from to a recent report by Retail Feedback Group, can in part be explained by the sheer number of coupons available. In the first half of the year, 92.5 percent of the 171 billion coupons (that’s right: billion) distributed for consumer packaged goods such as food and household goods came in the form of free-standing inserts.
Digital coupons, while growing fast, made up less than 1 percent of the total, according to NCH Marketing Services (PDF)....
Retailers may be working hard at digital marketing, but when it comes to coupons and circulars, print coupons are alive and thriving.