Consumers give great consideration to color and visual appearance, and it influences their decision-making when it comes to purchases. When making snap judgments in shopping, customers place visual appearance and color over everything else. The following are the best colors for different contexts (for North American markets)....
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Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by
Jeff Domansky
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The psychology of color and visual appearance with regards to persuasion and influence is one of the most fascinating and sometimes even controversial, aspects of marketing to consumers.